BRITISH ARROWS 2024

The ingenious “adverts” of British TV continue to dazzle and delight, earning annual recognition with the prestigious British Arrows awards (formerly the British Television Advertising Awards). The winners are curated into a celebratory compilation that has become a cult favorite in cinemas worldwide, including the DFT. These brief films, often only a minute or two long, showcase the compact storytelling that allows creators to stretch their imaginations to new heights. The result is a display of quirky inventiveness, playfulness, and a distinctive British wit that brings a sincere yet off-center charm to each product, service, or public service message.

A door-busting phenomenon for years at the Walker Art Center in Minneapolis, where over 20,000 attendees enjoy sold-out shows annually, the British Arrows have now become a beloved December tradition at the DIA as well. The screenings offer a satisfying blend of eccentricity and creativity, making them a standout event in the world of advertising. (approximately 80 minutes)