British Arrows

The ingenious "adverts" of British TV continue to dazzle and delight audiences. These commercials are annually recognized with the prestigious British Arrows awards (formerly the British Television Advertising Awards). The winners are compiled into a celebratory collection that has become a cult favorite in cinemas worldwide, including the DIA.

The compact storytelling possible in these short films—often just a minute or two long—allows creators to stretch their imaginations. The quirky inventiveness, playfulness, and power of these British ads are designed to present a product, service, or public service message with sincerity and off-center wit. Each ad is infused with a satisfying, eccentric, and distinctly British flair.

Previously a door-busting phenomenon at the Walker Art Center in Minneapolis, where more than 20,000 people attend sold-out shows annually, the British Arrows have now become an annual December tradition at the DIA as well. (Approximately 80 minutes)