Detroit Institute of Arts launches new brand campaign, “DIA Every Day” Campaign to emphasis the diverse variety of art and activities available to all
Updated Apr 5, 2017
April 5, 2017 (Detroit)—The Detroit Institute of Arts (DIA) today announced a new brand campaign, “DIA Every Day.” The campaign highlights the wide variety of art and activities offered to engage visitors of all backgrounds and levels of experience with art.
The new brand aligns with DIA Director Salvador Salort-Pons’ vision for the museum as a “town square of our community, a gathering place for everybody,” where there will be opportunities for all to feel welcome and engaged. “The DIA is more than a museum,” said Salort-Pons. “This new campaign shows that there are limitless ways for visitors to make connections to each other and the world around them through the inspirational power of art. Through our daily experiences with art we find that our collection is an extraordinary platform to enjoy life and bring the community closer together.”
The new campaign was developed by Leo Burnett Detroit. There will be a different ad every day of the year, each one featuring visitors engaged at the museum in a variety of ways—enjoying a glass of wine in Kresge Court, looking at art, drawing in the galleries or listening to music.
“Producing 365 pieces of content might seem crazy, but we’re really just documenting the bits of wonder patrons discover every day,” said Jenn Kerasiotis, Leo Burnett Detroit, senior vice president, Group Creative Director.
“Our work began with those already engaged with the DIA, and continues with the goal of encouraging a new generation to come as they are, whatever their individual interests may be, and take advantage of the incredible arts programming available in our own backyard,” said Amy Jennette, Leo Burnett Detroit, senior vice president, Account Director.
The ads will run online, on digital billboards and on radio.
April 5, 2017 (Detroit)—The Detroit Institute of Arts (DIA) today announced a new brand campaign, “DIA Every Day.” The campaign highlights the wide variety of art and activities offered to engage visitors of all backgrounds and levels of experience with art.
The new brand aligns with DIA Director Salvador Salort-Pons’ vision for the museum as a “town square of our community, a gathering place for everybody,” where there will be opportunities for all to feel welcome and engaged. “The DIA is more than a museum,” said Salort-Pons. “This new campaign shows that there are limitless ways for visitors to make connections to each other and the world around them through the inspirational power of art. Through our daily experiences with art we find that our collection is an extraordinary platform to enjoy life and bring the community closer together.”
The new campaign was developed by Leo Burnett Detroit. There will be a different ad every day of the year, each one featuring visitors engaged at the museum in a variety of ways—enjoying a glass of wine in Kresge Court, looking at art, drawing in the galleries or listening to music.
“Producing 365 pieces of content might seem crazy, but we’re really just documenting the bits of wonder patrons discover every day,” said Jenn Kerasiotis, Leo Burnett Detroit, senior vice president, Group Creative Director.
“Our work began with those already engaged with the DIA, and continues with the goal of encouraging a new generation to come as they are, whatever their individual interests may be, and take advantage of the incredible arts programming available in our own backyard,” said Amy Jennette, Leo Burnett Detroit, senior vice president, Account Director.
The ads will run online, on digital billboards and on radio.